Mumara Campaigns is a full-featured email marketing platform. For audiences, you get unlimited contact lists with custom fields (text, number, date, dropdown, checkbox), dynamic segments combining conditions with AND/OR logic, and suppression by email, domain, or IP — including automatic suppression on bounces and complaints. Contacts can be added manually or imported from CSV with column mapping, duplicate handling, and email validation.
Campaign types cover one-time broadcasts, drip campaigns (autoresponders that send a sequence at defined intervals), split tests for A/B testing subject lines, content, senders, and send times with automatic winner selection, trigger-based campaigns that fire on events like subscribes, opens, clicks, or field changes, and RSS campaigns that monitor feeds and automatically email new content. Content tools include a drag-and-drop editor, raw HTML editing, templates, merge-tag personalization with fallback values, spin tags for content variation, and dynamic content blocks.
On the delivery side, you can connect any SMTP server plus ESPs such as Amazon SES, SendGrid, Mailgun, SparkPost, Postmark, Mailjet, Elastic Email, SMTP2Go, and PowerMTA, verify sending domains with DKIM/SPF, process bounces via IMAP/POP3 mailboxes with custom rules, and handle ISP feedback loops. Scheduling supports immediate, future, and recurring sends with timezone support, multi-threading, and hourly/daily throttling. Real-time analytics track delivery, opens, clicks, bounces, and complaints, and the platform includes multi-user roles, a REST API with webhooks, white labeling, addons, and security features like two-factor authentication.
