Builder AI Chat is a conversational AI side panel built into the Drag & Drop email builder. While the standalone AI Email Builder creates whole emails from scratch, this chat works alongside the visual editor on the email you're actively building. Open a broadcast that uses the Drag & Drop Builder under Campaigns → Broadcasts and click the AI Chat button in the builder toolbar to slide the panel in.
The chat is canvas-aware: each message you send includes your email's current HTML and styles, so the AI can make suggestions that fit what you've already designed. When it generates content, new blocks are inserted into the canvas — typically at a sensible spot such as before the footer — without replacing or destroying your existing components. On a blank canvas it can generate a complete email structure.
The panel includes quick-action buttons (generate content, improve design, fix layout, add section), an image upload so you can share mockups or screenshots for the AI to reference, a tier selector, and conversation history you can browse, resume, delete, or clear entirely.
Worth knowing: the feature requires Mumara AI to be enabled and the Builder AI Chat permission on your role — if the button is missing, ask your administrator. It uses the same credit system as the AI Email Builder, but messages can cost slightly more because your canvas HTML is sent as context; starting fresh conversations and using the Fast tier for simple requests keeps costs down.
