The Actions module, found under the Actions menu, automates how Mumara responds to subscriber activity so you don't have to manage every interaction manually. It has two components:
Triggers — event-based rules that run internal actions. When something happens (a contact is added to a list, joins a segment, or a field value changes), the trigger executes an action such as starting a drip campaign, sending a broadcast or admin notification, moving or copying the contact, or updating a field. Actions can run instantly or after a delay.
Webhooks — real-time notifications that push email events (delivered, opened, clicked, bounced, complained, and more) to external systems via an HTTP POST to your URL, or as Pushover mobile notifications. Use them for CRM integration, analytics, or alerts.
The rule of thumb: use triggers to act inside Mumara (marketing automation), and webhooks to notify systems outside Mumara (integrations). Typical scenarios include starting a welcome series when someone subscribes, notifying your CRM of new signups, moving engaged contacts to a VIP list, and kicking off re-engagement campaigns for inactive contacts.
Worth knowing: name your automations descriptively and test with sample contacts before going live; trigger executions count toward monthly action limits; avoid triggers that can activate each other in a loop; target specific lists rather than "Any list" where possible; and use HTTPS endpoints that handle retries for webhooks.
