Drip Campaigns Setup

Drip Campaigns

Mumara Campaigns helps you keep in touch with your leads easily by automatically following up with them. As soon as someone shows interest in your brand, Mumara lets you guide them through the whole journey—from the first contact to becoming a customer—without needing to do it all manually.

You can set up a drip campaign, which is a series of messages sent automatically on a schedule. Mumara makes this simple with an easy-to-use interface and clear steps to manage your campaign.

Add Drip Group

Navigate to the Campaigns (Drip Campaigns) section.
Click on [+ Add New group] to initiate the process.

Fields

Field	Type	Details
Group *	Text	Add group name.
Sending Nodes *	Check box	Choose the sending nodes that will send the drips. If you select more than one, they will take turns sending (Required).
Track Opens	Toggle button	Enable tracking for when recipients open your drip emails.
Track Clicks	Toggle button	Enable tracking for when recipients click on links in your drip emails.
Insert Unsubscribe Link	Toggle button	automatically embeds an unsubscribe link at the end of the drip email.
Skip unconfirmed	Toggle button
Sender Details	Toggle button
Don't Override Sender Name	Radio button
Save	Button	To save all the entered information.
Cancel	Button	to cancel all entries & go to the back button.

Note! You must add the group first before adding the drip campaign.

Add Drip Campaign

1. Navigate to the Campaigns (Drip Campaigns) section.

2. Click on [+ Add New Drip] to initiate the process.

There are two ways to add a Drip.
Click on the [+ Add a Drip] button.
Click on Drip Count and then click on the [+ Add a Drip] button (on the View Drips page).

There are three sub-TABs on the add drip campaigns.

Drip Details
Interval
Email Content

1. Drip Details

In this TAB, the user required to enter the basic details of the Drip campaigns.

Follow each step in the flow sequentially to successfully add Drip campaign.

Fields on this TAB

Fileds	Types	Details
Drip name *	Text Type	Enter the name of your drip campaign. This is required.
Group *	Drop-down	Choose a group from the list to link this drip campaign to. This is required.
Status	Toggle-button	Turn this on if you want the drip campaign to be active. Turn it off to deactivate.
Send to Existing Contacts	Toggle-button	Send this drip to the existing pre-qualified contacts during the next trigger execution. This switch will automatically turn off after the execution.

2. Interval

In this step, the user has to select the execution time of the Drip campaign.

Fields on this TAB

Fileds

Types

Details

Specify when this drip should be sent

drop-down

Upon Triggering: The drip will be queued for sending immediately after the trigger event occurs.

After Triggering: The drip will be sent after the specified time delay is reached.

3. Email Content

In this step, the user has to design the email.

Fields on this TAB

Fileds	Types	Details
Email Subject *	Text	Enter the subject line that will appear in your broadcast.
Add Email Pre-header	Text emoji	Include a pre-header with your email to provide a preview next to or below the subject line in the recipient's inbox.
HTML Content *	HTML Editor / Rich Text Editor	Write the main content of your email using HTML (text, links, images, etc).
General variables	Drop-Down	Sender Name: It inserts the name of the sender who is sending the email (depends upon the selection of sender-info while scheduling the broadcast) Sender Email: Inserts the email address of the sender Recipient Email: Inserts the email address of the recipient receiving the email Reply-to Email: Inserts the email address mentioned in the Reply-To of the sender-info Bounce Email: Also known as Return Path. It inserts the email address that is set to receive bounces in the sender-info Today's Date: Inserts today's date Web View URL: It inserts a unique URL that takes the recipient to the web version of the email List Name: Inserts the name of the list to which the recipient belongs List ID: Inserts the ID of the list to which the recipient belongs Message ID: Inserts the real-time generated message-id of the email going out Campaign ID: Inserts ID of the broadcast Sending Domain: Inserts the sending domain as it appears in the sender-info of the selected criteria Confirmation Link: Inserts a unique URL that updates the contact's status as confirmed (upon click) Tracking Domain: Inserts the domain used for tracking opens, clicks, and other email interactions Schedule ID: Inserts the ID of the scheduled broadcast or campaign Confirmation Link: Inserts a unique URL that marks the contact as confirmed when clicked Unsubscribe Link: Inserts a unique link that sets the recipient subscription status as Unsubscribed TimeStamp: Inserts the date and time the email was sent, based on the Mumara timezone TimeStamp UTC: Inserts the UTC equivalent of the date and time the email was sent
Recipient fields	Drop-Down	Contact ID: Inserts ID of the contact Other Additional/Custom Field: Inserts the value of the additional/custom field (if any)
Spintax	Drop-Down	Use Spintax to create dynamic content variations in your Broadcast by automatically rotating words
Dynamic Content Tag	Drop-Down	Dynamic Content Tags allow you to personalize email campaigns by displaying specific content based on predefined criteria
Profile variable	Drop-Down	Inserts personalized data from the recipient’s profile, such as first name, last name, or custom fields.
Copy as text	Button	Copy the HTML content into the plain text version
Text Content *	Text	Plain text version of your email, shown if the recipient’s email can’t display HTML
Attachments	File Upload	Attach files like documents, images, PDFs, etc ,with your broadcast
Sending the domain for preview	Drop-down	The preview email will be sent from the selected domain.
Email address to send a test preview	Text	Enter the email address where you'd like to receive a test preview of this drip email.

Viewing Drip campaigns
On this screen Drip camapigns groups will be displyed.

Fields on the this page

Fileds	Details
Check box	Used to select multiple drip campaigns at once.
Drip group	Displaying the name of the group.
Drip Count	Counts of the drips are fired.
Creation Date	Creation date of the drip group.
Actions	View Drips: See all drips in the group. Edit: Make changes to the group. Delete: Remove the group.

Important Note: To view the details of the Drip Campaigns, you can either
Click on “View Drips”, or Click on the “Drip Count”.

“View Drips” & Click on “Drips counts”

Fields on this page

Fileds	Details
Name	The name of the drip campaign.
Delay	The time delay after the event occurs before the drip is sent.
Status	Shows whether the drip campaign is On (active) or Off (inactive).
Created on	The date when the drip campaign was created.
Actions	Edit: Make changes to the drip. Delete: Remove the drip. Copy: Duplicate the drip campaign.

Help center

Help center

Drip Campaigns Setup

Drip campaigns are automated sequences of E-mails sent based on user actions or timelines. They help guide leads through the customer journey with timely, personalized communication.

Drip Campaigns

Add Drip Group

Add Drip Campaign

1. Drip Details

3. Email Content