Evergreen Campaigns

Evergreen Campaign

An Evergreen Campaign is an automated campaign that continues to run based on predefined rules. It is designed to send personalized messages on special occasions such as birthdays, holidays, anniversaries, or any other specified dates.
Set up an Evergreen Campaign that sends messages repeatedly at the times you choose. Pick how often it should run, choose who will get the messages, and adjust settings like which server to use and when to send. A step-by-step guide will help you schedule everything easily, so you can keep your audience engaged.

Add Evergreen campaign

Navigate to the Campaigns (Evergreen) section.
Click on [+ Add New] to initiate the process.

While setting up the campaign, you will go through four steps. Follow each step in the flow sequentially to successfully add Evergreen campaigns.

1. Campaign Type

In this tab, the user is required to enter the basic details of the Evergreen Campaign. This includes,

Fields

Fields	Type	Details
Campaign Name *	Text	Enter a name for your Evergreen campaign.
Campaign Type *	Text	Automatically set to "Evergreen".
Contact List *	Check box	Select the checkbox to add the contact list where the Evergreen campaign will run.
Target audience filters	Toggle button	Use this toggle to apply specific filters and target a custom audience.

2. Select Broadcast

In this step, the user needs to add the broadcast that will be sent to the selected contact list.

Field

Fields	Type	Details
Broadcasts *	Select the check box	Select the broadcast that will be triggered for the selected contact list.

3. Sending Nodes

In this Step, the user must configure the sending details as outlined below,

Fields

Fields	Type	Details
Sending Nodes *	Checkbox	Select the sending node that will be used
Sending Mode	Radio button	Batches (sends fast): Mumara feeds messages to the sending node in batches and rotates the sending node after batch completion Note: You can set the batch size in Application Settings Loop: Mumara feeds messages to the sending node one by one, and for multi-selected sending nodes, it rotates after every email.
Sending Node Selection	Radio button	Sequential: Mumara picks up the sending node for the next batch in sequence order (by node ID, in case of multiple selections) Random: Mumara selects the sending node for the next batch randomly (from the selected sending nodes)

4. Settings for Evergreen

In this Step, the user needs to configure the settings for the evergreen campaign, which includes defining behavior for continuous or automated sending patterns.

Repetition Interval

Select how often the Evergreen campaign should repeat: Hourly, Daily, Weekly, Monthly, or Yearly.

Repetition Interval	Settings
Hourly	Minute of Hour: Specify the time of day when the Evergreen campaign should run each day.
Daily	Date/time to start the campaign: Specify the time of day when the Evergreen campaign should run each day.
Weekly	Day of week: Choose the day(s) of the week the campaign should run (e.g., Monday, Friday). Time to start the campaign: Specify the time of day the campaign should run on the selected day(s).
Monthly	Date of Month: Choose the date of the month (e.g., 1st, 15th) for the campaign to run. Date/time to start the campaign: Specify the time of day when the campaign should start on the selected date.
Yearly	Month: Select the month the campaign should run. Date of Month: Choose the date of the month (e.g., 1st, 15th) for the campaign to run. Date/time to start the campaign: Specify the time of day when the campaign should start on the selected date.

Other Filed on page.

Fields	Type	Details
Threads	Numeric field	Number of parallel processes to run Note: It enhances the sending speed
Schedule if RSS has new feed	Toggle button	Enable scheduling only when a new feed is detected in the RSS source.
Hourly speed	Toggle button	Set the hourly speed of email sending. It will throttle the feeding process to MTA and spread over 60 minutes
Insert Unsubscribe Link	Toggle button	Inserts a unique unsubscribe link in the footer of the HTML body of the email
Track Opens	Toggle button	Track when Emails open.
Track Clicks	Toggle button	Track when Emails link clicked.
Skip duplicates	Toggle button	It checks for duplicate emails before starting the campaign and skips the duplicate contacts found.
Skip unconfirmed	Toggle button	Exclude contacts whose email addresses have not been confirmed.
Add List-Unsubscribe header	Toggle button	Includes a special header in emails that allows recipients to unsubscribe easily through their email client.
Sender Information	Toggle button	The sender information specifies the details of the email's origin, including the sender's name, email address, reply-to, and return-path
Overwrite sender name	Toggle button	Use a sender name different from the default for this campaign.
Override subject line	Toggle button	Use a subject line different from the default for this campaign.
Send Test Preview	Input	Send a test version of the email to preview before launching the actual campaign.

Viewing Evergreen Screen

Filter Active & Inactive
Users can see the data according to the filters.

Fields

Fileds	Details
Evergreen name	Displaying the name of each Evergreen Campaign
Previous run	Shows the last run time of the Evergreen Campaign
Next run	Displays the upcoming scheduled date and time of the Evergreen.
Total run	Indicates the total number of times the Evergreen has run
Frequency	Specifies how often the broadcast is scheduled to run (e.g., hourly, monthly, yearly).
Status	Represents the current status of the Evergreen — whether it is active (On) or inactive (Off).
Created on	Shows the date when the Evergreen schedule campaign was created.
Actions	View scheduled: View all runs of the Evergreen. Edit: Make changes to the Evergreen configuration. Flush: Clear all scheduled entries of the Evergreen. Flush & Delete: Clear all scheduled entries and delete the Evergreen entirely.

Help center

Help center

Evergreen Campaigns

In Mumara, user have ability to add Evergreen campaigns.