A full walkthrough building a welcome journey with a re-engagement branch. Create the automation and pick a list, set the trigger to Contact is added to a list, add a Send an Email action with tracking on and the List-Unsubscribe header enabled, add a Wait of three days, then add an Evaluate a condition action asking whether the contact opened the first email within two days. On the Yes branch send a follow-up to engaged contacts and optionally copy them to a warm leads list with an Operation. On the No branch send a re-engagement email with a different subject. Test with a real address on a small list before switching the automation to Running. Three shorter recipes follow: a birthday greeting using a date based trigger with Exclude Year switched on so it fires every year, a renewal reminder using a profile date field with a one week Days Before offset, and a click-driven sales hand-off using the click trigger with Custom link matching plus a Notify admin action so the sales team is alerted. Common mistakes are listed at the end, including forgetting tracking before a condition and building a copy loop between two lists.
